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Setfords’ Award-Winning Business Development Team Discuss What Makes Them the Best in the Industry
Jenny Powell is the Head of the Business Development Team at Setfords. Jenny reflects on the importance of business development for Setfords consultants and her team’s success.
An Award-Winning TeamIn June 2019, Jenny Powell became the Head of Setfords’ Business Development team. The Business Development Team is dedicated to dealing with enquiries from potential clients and communicating with all Setfords consultants. By the end of 2020, they had generated over £5 million in fees for their 350+ nationwide network of consultants.
“In March 2020, our hard work and dedication was rewarded. We were the proud recipients of the LexisNexis award for ‘Business Development’, being one of five firms that had been shortlisted for the prestigious award.”
Building RelationshipsWhen a client calls Setfords to enquire, often it will be the first time they have contacted a law firm. Law firms can have a reputation for being cold and unfeeling, but the culture at Setfords is quite the opposite. Setfords offer a friendly and personable voice at the end of the phone, and their extensive experience can help support a potential client in their time of need.
“To our team, talking with potential new clients is not merely about answering a call and passing it on to a consultant. Building relationships lies at the heart of everything we do. We understand that everybody at some point in their life will need the help of a legal service, and we want to make sure that it is Setfords.”
Our ConsultantsWhen lawyers first join Setfords, the Business Development team get to know them. Their role is to find out where they are based and fully understand their area of expertise. This knowledge is then used to allocate leads and enquiries to the lawyer best suited to carry out the work, which ultimately results in a better service for clients who value this tailored approach. The Business Development team also assist consultants with cross-referral of work and setting up teams across the business. They recently introduced a consultant solicitor practicing UK corporate insolvency from her home in Canada to Setfords corporate team in the UK to help her generate work and build supportive relationships with UK consultants in the same practice area.
“We excel at driving business to our consultants and feel a great sense of achievement when our consultants thank us for our work. Just this month, our team referred over £800,000 worth of new business enquiries to our network of lawyers.”The Business Development team stands out from competitors because of the passion for their work and for Setfords itself.
“Setfords is a great place to work because we feel like a family where everyone is genuinely valued. In turn, we care about all our consultants and want to see them succeed with our support behind them.”
Starting at Setfords as a ConsultantLawyers who join Setfords are experienced, successful individuals and often have a good client following, but many appreciate the offer of supplementary business generated by the Setfords digital and sales teams, particularly when they first join the business.
“It’s great to be able to offer this support and to see so many lawyers thriving. We regularly send out capacity emails to all of our consultant solicitors; this way, we can monitor everyone’s workload and quickly establish who can take on more work.”As Setfords lawyers have no set targets, there is little risk of them being overworked as they control the work they undertake. This allows them to provide a dedicated service to every client. With Setfords’ award-winning 100+ support team and industry-leading platform technology, every consultant provides a smooth and committed service to clients.
“At Setfords we believe that happy and supported lawyers lead to happy clients and we see this reflected in the many positive reviews our lawyers receive on Trustpilot. Our turstpilot rating is currently 4.9/5 with over 3,700 client reviews. Despite being a top 200 UK law firm, Setfords still feels like a family for its employees and lawyers. Consultants might be apprehensive when they first join, but we ensure that they never feel alone. We have a tremendous support system in place from management, marketing, wellbeing, accounts and admin who are all more than willing to help.”